Toxic Titties go after the "Lavender Dollar"

In 1994 IKEA aired the first advertisement ever to depict an explicitly gay couple on American network Television. What would happen if the IKEA Corporation chose the Toxic Titties to represent its commercial identity instead? This seemed like a perfect venue to proclaim Toxic Tittie family values! We took the script and editing structure of this advertisement and replaced the middle class, homo-normative gay male couple starring in the commercial with the Toxic Titties. This series of seven, 30 second videos starts off with the Toxic Titties dressed as IKEA’s fantasied gay target market and transforms with each iteration into increasingly exaggerated campy drag versions of 1950s styled queer housewives.

The TT PR department romanced the PR department at IKEA Burbank. The result of this loving partnership was a series of family portraits of the Toxic Titties posing in the domestic retail sets of IKEA Burbank. Finally the Toxic Titties were able to realize our goal of posing as both an alternative family structure, and a potential target market!